Cambridge Healthtech Institute’s 11th Annual

Patient Engagement, Enrollment and Retention through Communities and Technology

Empowering Participants and Optimizing their Journey to Improve Trial Design and Execution

March 3 - 4, 2021 ALL TIMES EST

We are pleased to announce CHI’s 11th Annual Patient Engagement, Enrollment and Retention through Communities and Technology conference being held March 3-4, 2021 as part of the 12th Annual Summit for Clinical Trials Operations Executives (SCOPE), a three-day cluster of events that attracted 2,200 leaders in clinical innovation, operations and research in 2020. SCOPE 2021 takes place March 2-4, 2021 as a fully virtual event and we hope to reach more people than ever. During these difficult times of a global pandemic, the work this clinical research community does is more important than ever and requires collaboration and innovation.

Wednesday, March 3

ENHANCING PATIENT-SITE CENTRICITY AND CLINICAL INNOVATION THROUGH TECHNOLOGY

10:55 am KEYNOTE PRESENTATION:

COVID-19: How an External Event Redoubled Janssen’s Culture of Innovation

Darren Weston, Vice President, Integrated Data Analytics & Reporting (IDAR), Janssen

The external threat posed by the pandemic forced Janssen to reckon with longstanding cultural barriers to innovation. Faced with an urgent need to ensure patient safety and continuity of care, Janssen found a way to overcome these barriers and evolve the way they conduct clinical trials. Not only did Janssen minimize overall trial impact, but Janssen’s clinical operations have become more efficient and resilient in the face of future challenges. We will discuss the cultural and operational adaptations Janssen undertook to adapt to the pandemic environment and how we see these actions positioning us for the future.

Steven Sulkin, Founder & CEO, SimuLyve International, Inc.®

Steven Sulkin, CEO, SimuLyve International

Marina Ziehn, PhD, Global Med. Affairs Dir. Neuroscience, Novartis

Markus Krüer, PhD, Head Clinical Project Mgt, Merz

Nico Wegener, PhD, Senior Clinical Project Mgr, Merz

Dave Matthews, Clinical Project Dir., Merz

 

Training worldwide staff on complicated protocols virtually with the added issue of language barriers can seem daunting. Our panel of virtual experts will show you how to perfect virtual skills and enhance virtual meetings.

 

11:20 am KEYNOTE PRESENTATION:

Option 2: New Players and Innovators in Clinical Trials, the Impact of Non-Pharma Entrants...Meet Salesforce and CVS Health

Shwen Gwee, Vice President & Head, Global Digital Strategy, Bristol-Myers Squibb Co.
Gary Gabriel, PhD, Healthcare and Life Sciences Lead, Salesforce
Lou Sanquini, Vice President, Life Sciences Group, CVS Health
11:45 am Tech Break, Transition to Interactive Breakout Discussions
12:00 pm Interactive Breakout Discussions - Visit Our Virtual Exhibit Hall

Join your colleagues and fellow delegates for a focused, informal discussion moderated by a member of our speaking faculty. A small group format allows participants to meet potential collaborators, share examples from their own work and discuss ideas with peers. View all topics here.

BREAKOUT: Decentralized and Hybrid Trials: COVID-19 as an Accelerator

Jane Jacob, PhD, Vice President, Research & Clinical Affairs, Synergy Disc Replacement, Inc.
Laurie Halloran, President & CEO, Halloran Consulting Group Inc.
Matthew Moyer, Director Clinical Supply Technology, Global Clinical Supply, Merck & Co. Inc.
Vani Nilakantan, PhD, Vice President, Research, Allina Health System
Laura Whitmore, Head, Clinical Operations, Cerevel Therapeutics LLC
Nikala Kwech, eCOA Operations Lead, Data Sciences, AbbVie Inc.
Hassan Kadhim, Director & Head, Clinical Trial Business Capabilities, Bristol-Myers Squibb Co.
Angie Botto-Van Bemden, PhD, Patient Advocate, Musculoskeletal Research International
David Fauvart, Associate Director, Janssen Clinical Innovation, Johnson & Johnson Pharmaceutical R&D
Michele Teufel, Patient & Site Engagement Lead, Development Operations, AstraZeneca Pharmaceuticals Inc.
Michael Mclaughlin, Associate Director, Clinical Operations, Dermavant Sciences Inc.
  • Decentralized approaches to rescue existing trials: case studies and best practices
  • Newly initiated decentralized and hybrid studies during last 12 months: how did these approaches impact time to study start up and budget consideration?
  • Three major bottlenecks for adoption of decentralized and hybrid trials​
12:30 pm Session Break - Visit Our Virtual Exhibit Hall
Leon Sun, Chief Science Officer, RA,PV,MD, Beijing Highthink Technology Co., Ltd

Founded in 2006, Highthinkmed is the fastest growing clinical CRO in China with over 800 full time employees, providing one-stop clinical services including clinical operation, medical affairs, data management, biostatistics, pharmacovigilance, regulatory affairs etc. Highthinkmed owes its own eCTD system meeting requirements of FDA, EMA and NMPA with a professional team providing eCTD submission services. Highthinkmed welcomes all partners across the world for international collaboration.

Geoff Gill, President, Shimmer Americas, Shimmer Research

Different endpoints derived from wearables can require very different wearable sensors.  Unfortunately, qualifying and integrating different wearables often from different vendors can be time-consuming and uncertain.  Learn how Shimmer Research is addressing this challenge by introducing a series of wearables that are all part of its highly flexible Verisense platform.

Bernadette Tosti, Vice President, Patient Experience, Science 37
Lindsay Singler, Director, Research Communications & Engagement, Operations Management Team, Duke Clinical Research Institute

Current events have driven pediatric clinical research to be more flexible and efficient—to increase patient access and enhance the patient experience both during the COVID-19 pandemic and beyond. With increased regulatory support for direct-to-family (decentralized) trials, learn how to leverage technology to safely and efficiently conduct research using a current, real-life example of trial design.

MAKING TRIALS MORE ACCESSIBLE THROUGH DECENTRALIZATION, PATIENT APPS, AND CO-DEVELOPMENT

1:15 pm

Decentralized Trials: Making Clinical Trials More Accessible through Capabilities that Integrate the Clinical Trial into the Participant’s Life

Gregory Tuyteleers, Global Operations Lead, Managed Access and Decentralized Trials, Janssen

Transforming conventional clinical trials through Decentralized Clinical Trials (DCTs) by placing some trial elements, typically conducted at clinical research sites, remotely. DCTs can be executed through procedures that vary from conventional trial models such as telemedicine and mobile healthcare providers (HCPs), with the aim of making trials more accessible by integrating them into the daily lives of trial participants.

Altair Silva, Director, Patient Recruitment, Integrated Solutions Patient Recruitment Strategy Group, Parexel

How do we take a page out of real-world innovations to improve patient engagement in clinical trials? This presentation focuses on the day-to-day use of technology and patients’ surrounding communities in everyday scenarios. We will explore how these concepts are like the challenges and barriers our patients experience in clinical trials and how we can bring these proven and innovative real-world solutions to patients and truly disrupt how we support them.

1:55 pm

CO-PRESENTATION CASE STUDY: AZ’s Unify App, Co-Developing with Patients

Michele Teufel, Patient & Site Engagement Lead, Development Operations, AstraZeneca Pharmaceuticals Inc.
Kevin Sooben, Project Leader, Intelligent Pharmaceuticals and Digital Health, AstraZeneca

Review the development of the Unify app: Unify app will be used by patients during their participation in AZ clinical trials. We will walk the audience through how we co-developed this app with patients. The various reviews conducted, incorporation of patient feedback, sharing with the patients how their comments influenced development and launch of the app into the first clinical trial.

Kelly McKee, Senior Director, Patient Registries & Recruitment, Medidata, a Dassault Systèmes company
Kimberly Richardson, Patient Advocate

Patient recruitment is often the rate limiting step in bringing new therapies to market. Creating an educated and empowered community of patients prepared to participate in clinical research will dramatically transform the way participants are recruited and engaged in clinical research. In this session, learn how patient registries improve patient access while optimizing experiences in clinical trials and hear first-hand from a patient advocate about their experience using registries. 

PRIORITIZING THE PATIENT PERSPECTIVE THROUGH BEHAVIORAL ECONOMICS

2:35 pm

ROI vs. ROE – The “Behavioral Economics” of Patient Engagement in Clinical Trials

Brendan O'Neill, Senior Director Patient Recruitment Programs, Clinical Development & Operations & Global Product Development, Pfizer
Alex Charge, Senior Vice President, Strategy, Hū

A systemic under-representation and misunderstanding of patients’ needs (diversity & inclusion) in clinical trials has contributed to knowledge gaps, fears and a mistrust of the pharma industry. Metrics related to trial performance are well known but ultimately always lagging behind. A different conversation needs to be had to address the problem, exploring the importance of a sustainable long term engagement and human-strategy rather than an impersonalized measure of short term investment. This presentation will uncover the power of a personalized approach through behavioral economics, aimed at delivering the right set of tools to drive trial literacy & education, raise empowerment in care decisions, and deliver a resounding sense of health equity as we future proof tomorrow’s care options.

2:55 pm

Behavior Economics to Drive the Last Mile of Patient Engagement

Karen Horgan, CEO & Co-Founder, VAL Health LLC

As our healthcare system continues to strive for best possible outcomes, we need to recognize that what we’ve always done isn’t working; as an ecosystem, we’ve been adding new tools based on how we want patients to act, yet what we really need is to design our solutions around how people actually behave. Telehealth, digital health tools, and patient portals are expanding initiatives, but we know that technology alone doesn’t drive behavior change as we see patients, providers, consumers, and other stakeholders struggle to begin to engage with the offerings, let alone to continue engaging with them in the long term.

Mike Wenger, Vice President, Patient Engagement, TrialScope
Nazar Hembara, CEO/Co-founder, Curify

Numerous clinical trials, facing pandemic-related postponements, are playing enrollment catch-up. The rush pales in comparison, however, to COVID-19 studies scrambling for participants. This presentation shows how an innovative approach, stakeholder collaboration via a recruitment collective, and sophisticated technology accelerated/optimized recruitment for a high-profile COVID-19 vaccine trial. Using an industry-first, pay-per-performance model, the study sponsor was able to quickly recruit for at-risk demographic: minorities, people over 65, and those with comorbidities.

3:30 pm Close of Day

Thursday, March 4

MOVING TOWARD PLATFORM THINKING TO TRANSFORM PHARMA

9:00 am

Moving toward Platform Thinking: Creating a More Seamless Front-End and Back-End to Future-Proof and Advance Digital Transformation in Pharma

Panel Moderator:
Adama Ibrahim, Director, Digital Solutions & Technology & Platforms, Data & Digital Global Drug Development, Novartis Pharma AG

COVID has been a reality check for the biopharma industry and it is evident we should be focused on future proofing. We operate through webs of legacy systems, complex org charts and entrenched 'resistance to change' cultures. Platform thinking is the opposite. Imagine a patient or physician able to find, learn about and participate in clinical research similar to the way we all interact with our own financial services companies through apps and sophisticated yet simple technology solutions! This can be possible through common enterprise thinking and approaches that are adopted across the industry.

Panelists:
Mohammed Ali, VP Digital Analytics & Performance, GlaxoSmithKline
Hassan Kadhim, Director & Head, Clinical Trial Business Capabilities, Bristol-Myers Squibb Co.
Craig Lipset, Founder & Advisor, Clinical Innovation Partners; Co-Chair, Decentralized Trials & Research Alliance (DTRA)
Disa Lee Choun, Head, GCSO Innovation, UCB Pharma

E-CONSENT, E-PRO, DIGITAL MEASUREMENTS, REAL-WORLD RESEARCH AND THE MODERN DIGITAL PATIENT

9:30 am

Implementing eConsent in Clinical Trials

Kelly Roland, Associate Director, Otsuka Pharmaceutical Development & Commercialization Inc.

During this presentation, we will share insights regarding differences in informed consent document read times, video watch times and knowledge check scores among different populations, such as diagnosis group, age, and race. There will also be discussion regarding the relationship between engagement during the eConsent process and clinical trial completion as well as insights into the quality and compliance benefits of eConsent. Recommendations will be presented to enhance the eConsent process, such as ways to ensure the eConsent is engaging based on the population being worked with.

9:50 am

Enabling Patients with Integrated and Continuous Support via Innovative Approaches

Juliette Chen, Director, Global Evidence and Outcomes, Takeda Pharmaceuticals

Patients are becoming “point of care” in clinical development and healthcare, empowered by integrated and continuous support. If a patient’s status and experience can be tracked continuously for self-monitoring and communication with physicians and other stakeholders, patients could be better informed and motivated. Some severe consequences may be avoided by discerning in advance of significant change in patterns. This presentation will explore innovative approaches (digital bot, wearable, etc.) to assist patients in continuous tracking and integrated support in a cohort of patients living with a chronic condition.

10:10 am

Patient-Centricity in Real-World Research: Prioritizing the Patient Perspective through Social/Behavioral Sciences

Emily Freeman, PhD, Senior Director, Patient Insights, Global R&D, Lundbeck

Real-world data (RWD) are those data collected outside conventional randomized clinical trials to evaluate what is happening in the real world environment. While the focus of evidence generation using RWD has traditionally been on clinical endpoints (i.e. safety and effectiveness outcomes), in order to provide a more holistic view of the experience of disease and well-being there is a need for RWD that captures the patient lived experience. Novel sources of data from clinical practice, social media, patient reported outcomes, and wearable devices are part of the RWD ecosystem and contextualizing real-world data within the pharmaceutical industry will be critical to ensure the data is fit for regulatory decision making. It is critical to incorporate and contextualize the patient perspective into real-world evidence strategies for regulatory decision making. This session strategizes how to better contextualize (i.e. linkage across data types, social, behavioral, and spatial contexts of RWD) the patient perspective within RWD utilizing concepts and methodologies from the social/behavioral sciences.

Lisa La Luna, Senior Vice President, Patient Advocacy, SME & Senior Advisor, WCG

Addressing the need for an easier and more comprehensive online search tool for accessing clinical trials. Includes a discussion around what sites, sponsors, and CROs can do to optimize the enrollment process and minimize disparities in clinical research to expedite treatment development. Additional discussion on how patient advocacy groups are providing CenterWatch iConnect to their members to educate them on the value of clinical trials to support the search for cures.

10:50 am Tech Break, Transition to Live Q&A
11:00 am LIVE PANEL DISCUSSION:

Engaging and Understanding Patient Behavior to Improve Accessibility, Retention and Outcomes: Outreach, Apps, Shared Insights and Behavioral Economics

Panel Moderator:
Alex Charge, Senior Vice President, Strategy, Hū
Panelists:
Karen Horgan, CEO & Co-Founder, VAL Health LLC
Brendan O'Neill, Senior Director Patient Recruitment Programs, Clinical Development & Operations & Global Product Development, Pfizer
Juliette Chen, Director, Global Evidence and Outcomes, Takeda Pharmaceuticals
Emily Freeman, PhD, Senior Director, Patient Insights, Global R&D, Lundbeck
Michele Teufel, Patient & Site Engagement Lead, Development Operations, AstraZeneca Pharmaceuticals Inc.
Laurie Myers, Director, Global Health Literacy, Merck & Co Inc

THE TOKENIZATION OF TRIAL PARTICIPANTS, SOCIAL DETERMINANTS OF HEALTH (SDOH) & MOVING TOWARD PLATFORM THINKING TO TRANSFORM PHARMA

11:25 am KEYNOTE PRESENTATION:

Option 1: Tokenization of Our Clinical Trial Participants

Kyle Holen, Head, Development Design Center, AbbVie Inc.

Unique, encrypted patient identifiers allow you to match the world's data with the people that participate in your clinical research studies.  The opportunities to learn more from the study participants are endless; however, there are significant legal and privacy concerns that need to be addressed.  This presentation will walk you through how to address these concerns, the implications to the consent and protocol, and how to implement at sites.

11:25 am KEYNOTE PRESENTATION:

Option 2: Social Determinants of Health (SDoH) and Its Relevance to Clinical Trials

Laurie Myers, Director, Global Health Literacy, Merck & Co Inc

It is well documented that clinical trials have struggled to achieve equitable participation of racial-ethnic minorities and women. However, the role of social determinants of health (SDOH) on participation and retention rates of research participants in clinical trials has not been well studied. Additionally, there are a few studies that suggest SDOH may have an impact on clinical trial results, highlighting the importance for more studies to consider the SDOH as another dimension when developing clinical programs.

11:50 am Session Break - Visit Our Virtual Exhibit Hall

INVESTIGATOR/PATIENT-FOCUSED PLANNING, DATA SCIENCE AT SCALE & PANDEMIC-PROOF TRIALS OF 2030

12:10 pm

CO-PRESENTATION: Moving the Needle in a Large Clinical Trial Portfolio through Innovation and Communication: Sanofi's Patient and Investigator Site-Focused Programs

Vicky DiBiaso, MPH, BScN, Global Head, Patient Informed Development & Health Value Translation, Sanofi
Megan Heath, Vice President, Region Head, Clinical Studies Unit Europe, Sanofi

Thanks to a global effort focusing on reducing site burden, Sanofi rose to the #1 position in the CenterWatch Survey in 2019. This was the biggest jump any sponsor had achieved in consecutive surveys. In parallel, Sanofi has continued their patient-informed R&D model, bringing the patient voice into each of their programs. This has been the catalyst for various award-winning recognitions and further supported accelerated medicines development.

Matt McCarty, Vice President, Integrated Customer Solutions, ERT

Decentralizing clinical trials changes the factors driving patient burden by increasing the patient’s level of responsibility for accurate data collection. We'll discuss the necessity of finding solutions that contribute to high quality data capture, compliance, and support to enable a better patient experience and achieve study success.

12:50 pm

Propelling into a New Era of Trial Optimization for Operational Success with Data Science-Infused Analytics and Technology

Miruna Sasu, PhD, Executive Director Global Development Feasibility & Advanced Analytics, Johnson & Johnson

The Janssen Global Development Feasibility team has built a sustainable global model to support every trial with data science and technology at an industrial scale. This presentation will focus on briefly showcasing several tools and algorithms that were built internally to bring unfathomable value and data-driven solutions to trial teams that aids them in making solid decisions on how to operationalize each trial for ultimate success and decreased patient and site burden.

Gaynor Anders, Senior Director, Patient Engagement, Covance by Labcorp

We often hear of huge numbers of patients that can be identified by their data, but what is the reality in terms of their trial participation? The funnel can be steep to the point of not viable. This presentation will review different approaches to realizing the value from data as a source of patient identification, engagement and explore linking data to key interception points in the patient treatment pathway.  

1:30 pm LIVE PANEL DISCUSSION:

Pandemic-Proof Trials of 2030: Applying Lessons Learned from COVID-19

Panel Moderators:
Pamela Tenaerts, MD, MBA, Executive Director, Clinical Trials Transformation Initiative (CTTI)
Lindsay Kehoe, Project Manager, Clinical Trials Transformation Initiative

For many clinical trials, survival during the pandemic has centered on transitioning to remote practices midstream. What have we learned from these remote experiences that should carry forth into future trials? How do we approach trial design and conduct in new ways to ensure the next generation of research is resilient? This panel will discuss lessons learned from the COVID-19 pandemic, provide recommendations for improved future trials, and outline a system-wide vision for clinical trials in 2030.

Panelists:
Patricia Hurley, Director, Center for Research & Analytics, American Society of Clinical Oncology
Janice Chang, Chief Operating Officer, TransCelerate Biopharma Inc.
Angie Botto-Van Bemden, PhD, Patient Advocate, Musculoskeletal Research International
1:50 pm SCOPE Summit 2021 Adjourns





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