On-Demand Webinar | Optimizing Efficiency and Effectiveness with a Data-Driven Clinical Trial Management System

Recorded on: September 24, 2020


Increasingly, clinical operations teams are being asked to do more with fewer resources. This is especially true in emerging organizations facing issues of scale as they seek to develop novel therapies. While sorting through the complexities of multiple stakeholders, vendors, and technology systems, it’s critical to have real-time visibility into trial health, as well as efficient workflows, to stay ahead of potential issues and to remain focused on high-value activities. Additionally, taking a risk-based quality management approach requires an adaptive CTMS which uses innovative analytics to contour monitoring behavior to focus on critical data and subject safety.

Clinical research teams that have clearly defined performance metrics and can access them at the study, country, and site level can be responsive to issues, and proactive with how study sites are managed. During this session, we will explore how a rapidly growing biotechnology firm, Enterin Inc., is leveraging Medidata solutions, including Rave EDC and Rave CTMS, to take a data-driven approach to streamlining their clinical operations workflows and run more effective clinical trials.


  • How to adopt a data-driven approach to clinical trial management for effective and efficient oversight of trial activities
  • Strategies for taking a risk-based quality management approach to clinical trial management
  • How to choose the right CTMS to improve workflows and tighten collaboration across clinical operations teams


  • Head of Clinical Operations
  • Clinical Operations
  • Site Monitors
  • Study Managers


Lisa Estes Lutz
Senior Manager, Clinical Monitoring, Enterin

Graduate of University of North Carolina at Chapel Hill with a Bachelor of Science in Public Health. I have been in clinical research since 1999 starting as a Clinical Research Associate. I have experience with Contract Research organizations as well as Pharmaceutical companies. Some of my experience includes CRO/monitoring oversight including vendor selection and budget/invoice review; Study start up activities; Tracking of progress of study deliverables; Contributing to the finalization of clinical protocols/amendments, informed consent templates, study guides, eCRF, and study plans.

Most recent experience and highlights include:

  • Sr. Manager for small Biopharma specializing in CNS disorders
  • CRA Manager for a large Pharma specializing in respiratory, infectious disease and vaccines
  • Sr. Manager, Clinical Vendor Oversight for a large Pharma specializing in ophthalmology and dermatology

Eli Damron-Rodriquez
Solution Specialist - CTMS and eTMF, Medidata

Eli has worked in Clinical Operations for 20 years beginning with Parexel and most recently concluding 15 years as a Senior Clinical Trial Manager for Sanofi, running global clinical trials and working on implementation of Risk Based Monitoring for their clinical development teams. Eli participated in Sanofi initiatives to evaluate and launch technology solutions on several trials at Sanofi-Pasteur. At Medidata Eli's focus is on implementing quality management systems for clinical development at small to emerging life science companies.

Ken Hamill
Senior Manager, Product Marketing - CTMS and eTMF, Medidata

Ken has spent the last thirteen years working within the life sciences industry, both in the academic and biotech discovery sectors. He has overseen the marketing launch strategy for products ranging from protein reagents to assay kits to analytical software to mass spectrometers. At Medidata he is responsible for the marketing strategy and tactics for both Rave CTMS and Rave eTMF.


Medidata is leading the digital transformation of life sciences, creating hope for millions of patients. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. Medidata has more than one million registered users across 1,400 customers and partners access the world's most-used platform for clinical development, commercial, and real-world data. Medidata, a Dassault Systèmes company (Euronext Paris: #13065, DSY.PA), is headquartered in New York City, and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com.

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