Cambridge Healthtech Institute’s Second  

Patient Engagement, Enrollment and Retention through Communities and Technology  

Patient-Centric Approaches to Optimize Clinical Trial Participation
February 25-26, 2015 | Hyatt Regency Orlando | Orlando, FL  

Enrollment planning and patient recruitment are critical to drug development programs and garner a lot of attention by study teams. However, once the hard work of identifying and recruiting a trial subject has been accomplished they must be retained and remain in compliance. Retention of patients throughout the life of a clinical trial is essential in order have complete data sets for your analysis and subsequent filings. There are strategies, tools and techniques such as social media platforms and mobile technology, empowered patient communities, and a more informed patient population that need to be understood and engaged. Cambridge Healthtech Institute’s Second Annual “Patient Engagement, Enrollment and Retention through Tech, Disease Communities and Advocacy Groups” conference will cover the topics one should consider when planning and strategically implementing a patient retention plan in the digital age.

Engaging Patient Groups for Improved Research and Successful Clinical Trials 


Dan McDonald, Director, Business Development, DAC Patient Recruitment Services 

Early "Dating" is Critical to Clinical Trial Success 

Barbara Wuebbels, Vice President, Patient Advocacy and Medical Affairs, Audentes Therapeutics, Inc. 

Patient Cultivation Case Study: Exploring Tactics Used in the “Long-Term Process of Nurturing Patients towards Higher Levels of Understanding and Commitment” and the Results It Yielded 

Elizabeth Mascherino, Associate Director, Patient Recruitment and Engagement, Clinical Programs Support, Shire 

Additional Presentation Sponsored by BBK 

CO-PRESENTATION: Can You Hear Me Now? Finding the Patient Voice for Improved Clinical Trials  

Abbe Steel, CEO, HealthiVibe, LLC 

Jerry Matczak, Community Manager, Lilly Clinical Open Innovation, Eli Lilly and Company 

Inspiring Trial Participation and Research through Patient Empowerment and Tech 

Co-Presentation: Point-of-Care Clinical Trial: A Patient-Centric Alternative to Expensive, Lengthy, Double-Blind, Placebo-Controlled Clinical Trials 

Ryan Ferguson, Associate Director, Scientific and Technical Operations, Massachusetts Veterans Epidemiology Research and Information Center (MAVERIC), Veterans Health Administration 
Lou Fiore, Executive Director, Massachusetts Veterans Epidemiology Research and Information Center (MAVERIC), Veterans Health Administration


Measuring the Effectiveness and Costs of Traditional and New Media and Methods 

A PATIENT RECRUITMENT AND RETENTION PANEL:  What Works, What Doesn’t, and What Needs to Change; Perspectives from Sponsors, CROs, and Sites 

Moderator: Kelly McKee, Associate Director, Global Trial Optimization, Clinical Development Execution Organization, Merck & Co., Inc. 


Joe Kim, Senior Advisor, Clinical Development Innovation, Eli Lilly and Company 

Brendan O’Neill, Director, Patient Recruitment Strategy Group, PAREXEL  

Adam Larrabee, Director, Business Development & Patient Recruitment, Rochester Clinical Research  

Mark Sloan, M.D., Hematology & Medical Oncology, Boston Medical Center  

Eric Silberstein, CEO, Trial Networks 


Engaging Patient Social Networks and Leveraging Digital Media 

CO-PRESENTATION: Patient Recruitment 2.0: Become a Partner in the Patient Journey Using Digital Media 

Christian Gossens, Ph.D., MBA, Global Head Early Development Workflows, Research & Early Development Informatics, F. Hoffmann-La Roche Ltd. 

Shuree Harrison, Global Studies Leader, F. Hoffmann-La Roche Ltd. 

CO-PRESENTATION: Engaging Patient Social Networks in Clinical Trial Design and Enrollment: Lessons Learned from Real Case Studies 

Eric Peacock, Co-Founder and CEO, MyHealthTeams 

Speaker to be Announced, Biogen Idec 

Empowering Patients in Consumer Healthcare 

David Perez, Founder & CEO, Seamless Medical Systems 


2015 Summit for Clinical Ops Executives (SCOPE) Conference at a Glance Large 

SCOPE 2014 Wrap-Up
Held February 4-6, 2014, in Miami, Florida, the 5th Annual SCOPE Summit gathered more than 700 industry leaders, an attendance increase of 18% from 2013, for three stimulating days of in-depth discussions covering important issues in clinical trial planning and management. With 11 different conference tracks, a Clinical Informatics News Best Practices Awards and two plenary keynote sessions, SCOPE offered advances and innovative solutions in all aspects of clinical trial management and operations, including Data Integration, Feasibility, Site Selection and Management, Recruitment and Retention, Social Media and Mobile Tech, Project Management, Forecasting, Aggregate Spend Compliance, Post-Marketing Studies, and Sample Logistics. The impressive executive audience at SCOPE came together for invaluable networking opportunities with more than 70% of the attendees titled as Executives from leading Pharma (16%), CRO (32%), and Biotech companies (26%). Industry leaders and key decision makers representing 16 different countries and more than 350 unique organizations shared case studies, collaborated on best practices and provided unique perspectives on poignant issues that the field currently faces.

For questions or suggestions about the meeting, please contact:
Micah Lieberman
Executive Director, Conferences
Cambridge Healthtech Institute (CHI)
T: (+1) 541.482.4709

For partnering and sponsorship information, please contact:
Ilana Quigley
Manager, Business Development
Cambridge Healthtech Institute (CHI)
T: (+1) 781.972.5457

For media and association partnerships, please contact:
Rich Handy
Senior Director, Marketing
Cambridge Healthtech Institute (CHI)
T: (+1) 781.972.5456

About Cambridge Healthtech Institute (CHI)
Founded in 1992, Cambridge Healthtech Institute (CHI) ( is the preeminent life science network for leading researchers and business experts from top pharmaceutical, biotech and academic organizations. Delivering an assortment of resources such as events, reports, publications and eNewsletters, CHI's portfolio of products include Cambridge Healthtech Institute Events, Pharmaceutical Strategy Series, Barnett International, Insight Pharma Reports, Marketing Services, and Cambridge Healthtech Media Group.


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