2014 Archived Content


Cambridge Healthtech Institute’s Seventh Annual 

Enrollment Planning and Patient Recruitment 

Successfully Planning, Managing and Measuring Campaign Performance
February 4-5, 2014 | Hyatt Regency Miami | Miami, FL 

Patient recruitment and up-front enrollment planning are critical to drug development programs. Patient recruitment if not adequately planned for can extend your development timeline by a number of years. Retention of patients throughout the life of a clinical trial is essential in order have complete data sets for your analysis and subsequent filings. In order to optimize both you have to have a plan. CHI’s 7th Annual “Enrollment Planning and Patient Recruitment: Improving Strategic and Operational Approaches to Reach Study Goals” will cover the topics one should consider when drafting and strategically implementing a patient recruitment plan for a clinical development program.

Day 1 | Day 2 | Track Brochure | Full Event Brochure 

Mon February 3 See all Short Courses 


7:00 am Registration and Morning Coffee

8:00 Organizer’s Welcome

Micah Lieberman, Executive Director, Conferences, Cambridge Healthtech Institute (CHI)

Opening Plenary Keynotes And Panel:
Keeping The Patient In Mind

8:05 Chairperson’s Opening Remarks 

Kenneth Getz, Director, Sponsored Programs, Tufts CSDD; Chairman, CISCRP

8:15 Plenary Keynote Introduction 

Nancy Mulligan, Senior Director, Operations, Patient & Physician Services, United BioSource Corporation

8:20 Plenary Keynotes and Panel

What Does a Trial Mean in the Era of Real-Time Measurement?

Jamie Heywood, Co-Founder and Chairman, PatientsLikeMe

The Silent Partners and Their Role in Clinical Research: Improving Trial Design and Management by Understanding the Real “Customer” 

Christine Pierre, President, The Society for Clinical Research Sites (SCRS)

PANEL: Perspectives from a Cast of Characters Needed for Any Successful Study Execution


Keynote Details 

9:45 Grand Opening Coffee Break in the Exhibit Hall



Case Studies: Enrollment Planning and
Managing Social Media

10:45 Chairperson’s Remarks

KellyMcKee2Kelly McKee, Associate Director, Clinical Research, Global Trial Optimization, Merck & Co., Inc.

10:55 A Field of Dreams: Building for the Future

LisaVaughanLisa Vaughan, Head, Global Clinical Site Development, Alcon (a Novartis company)

Recruitment today in clinical trials is challenging and Alcon has developed a unique approach to working with sites and building a foundation for growth. We have blended together best practices to achieve enrollment targets and accelerated project timelines. This organization has established a global pattern which will sustain growth of sites into the future.

11:20 Co-Presentation: Managing Social Media Chatter in Clinical Research – A Joint Venture: “Speak Out, but Speak Smart”

JoeKimJoe Kim, MBA, Director, Clinical Operations, Shire Pharmaceuticals







Kenneth GetzKenneth Getz, Director, Sponsored Programs, Tufts CSDD; Chairman, CISCRP







Jeri BurtchellJeri Burtchell, Patient Advocate Blogger, Gilenya and Me







All good things cast a shadow - and social media is no exception. While much of the innovative talk has been around leveraging social media platforms for patient engagement, there has been little evidence that the industry has taken steps to try and manage the risks that social media presents, until now. Come learn about the inspiration for and materialization of the industry’s first set of educational campaign aimed squarely at helping research participants to “Speak Out, But Speak Smart.”

12:10 pm Revealing the True Value of Patient Recruitment


Joe O’Rourke, Director, Business Development, Acurian

This session will discuss the steady decline of enrollment rates by evaluating industry trends and determine innovative patient recruitment options for enrollment shortfalls. Included will be information comparing options in terms of cost efficiency to ensure that you secure the best system for your company, analyzing the costs and value of different patient recruitment strategies, and maximizing leverage through data, and making the business case.

Praxis12:35 Luncheon Presentation: A Matter of Perspective: Looking at Enrollment from the Eyes of the Patient and those that Influence Participation

Loll_BobRobert Loll, Vice President, Business Development & Strategic Planning, Praxis
Join us for an interactive lunch as we explore the challenging issues research sites and sponsors face as we review recruitment initiatives used to advance enrollment, how they are often perceived by prospective patients and those that influence their participation. 


1:15 End of Morning Session

Partnering With Patient Communities

1:25 Chairperson’s Remarks

Brescia_BonnieBonnie Brescia, Founding Principal, BBK Worldwide








1:35 Utilizing Patient Advisory Boards for Clinical Study Strategy and Planning

KimMooneyKim Mooney, Associate Director, Patient Advocacy, Ultragenyx Pharmaceutical Inc.

Early patient involvement is critical to the success of a clinical trial program and to the market success of the product once it is approved. In order to understand the impact of a condition and the areas of desired improvement of a potential drug candidate from the patient directly, as well as to establish relationships with the patient community, we have utilized patient advisory boards throughout the lifecycle of our clinical development programs. We will describe the use of these boards with rare disease case study examples, including development of objectives and discussion guides, recruitment, facilitation and outcomes/impacts of the meetings.

2:00 PANEL: Partnerships with Patient Communities to Get from Data to Clinic (Patient Information, Registries, Trials)

JayneGershkowitzModerator: Jayne Gershkowitz, Vice President, Patient Advocacy & Public Policy, Amicus Therapeutics, Inc.

BrendaCongerBrenda Conger, Founder and Executive Director, CFC International

KyleBrownKyle Brown, CEO, PatientCrossroads

PatriciaWoodPatty Wood, President, NBIA Disorders Association

NealWeinrebNeal Weinreb, M.D., Director, Gaucher Disease - Fabry Disease Treatment Center; University Research Foundation for Lysosomal Storage Diseases

Improving lives by developing safe, effective and innovative drugs and devices is our raison d’être. So partnering with the people living with the diseases – and their advocates – seems the best way to learn about their experiences, unmet needs, and the realities of building practical and meaningful clinical programs and supportive information structures. Through case examples and best practices, the panel will explore the importance of building relationships with patient communities:

  • How to find, connect with and develop trusted interactions
  • What information do patient organizations have? Will they share it and should they?
  • Cooperatively designing clinical trials: stakeholder input from patients and physicians
  • The three Rs: Risk/benefit, Regulatory support, Registries and how patient partnerships can make a difference with each

Synexus2:50 Optimising Patient Engagement
Jones_JanetJanet Jones, Vice President, Access to Patients, Synexus Ltd.This case study will review the optimization of patient engagement in different European countries and South Africa. We will explore recruitment strategies and tactics used to bring patients into the clinic, the associated recruitment funnels and consider the patient's journey through the recruitment process to deliver high quality patients and maximize recruitment. 

3:05 Refreshment Break in the Exhibit Hall



4:05 Interactive Breakout Discussion Groups

Concurrent breakout discussion groups are interactive, guided discussions hosted by a facilitator or set of co-facilitators to discuss some of the key issues presented earlier in the day's sessions. Delegates will join a table of interest and become an active part of the discussion at hand. To get the most out of this interactive session and format please come prepared to share examples from your work, vet some ideas with your peers, be a part of group interrogation and problem solving, and, most importantly, participate in active idea sharing.

CLICK HERE to view the current topics and moderators

5:15 Welcome Reception in the Exhibit Hall

6:15 End of Day

Day 1 | Day 2 | Track Brochure | Full Event Brochure 

Signature Sponsor

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PRA Health Sciences


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